Brian Rump and Matt Geraghty talk about the pitfalls of being cool in this episode.

When you become a business owner part of the whole identity is being cool. We want to reap some rewards of our hard work.

However, there can be pitfalls when we start making decisions based on being or looking cool and ignoring what is best to build a business focusing on solving a problem for the customers.

It's a fun conversation. Note that we tell some general stories, but they are not specific to any current listeners, clients, or recent interactions.

Download Matt and Brian’s Marketing Checklist

Brian Rump wants you to know that he is the business coach that will guide you to help rewrite your business money story so that you can earn the profit you need to build the life you want. You can book a free consultation today at Profit Coach.

Matt Geraghty wants you to know that the demographics of Kawartha Lakes are changing, and people are moving here all the time and they are looking for your business. You need to get found on Google, and Matt can help you get found in 60 days. Find him at Matty G Digital.

If you have an idea for the show, want to be a guest, or would like to discuss working with Matt and Brian email us at setitup@kawarthasmallbusinesspodcast.ca